From the monthly archives:

January 2008

Could Search Marketing For Branding?

January 29, 2008

Microsoft released a joint study with Sony which shows that exposures to Sony search ads on Microsoft’s Live Search lifted purchase intent and drove likelihood that the viewer would recommend the Sony product. The ads generated:

More positive attitudes toward Sony and less positive attitudes toward competitors’ brands.
A 14.5% increase in purchase intent, and an [...]

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How To Make Remarkable Products?

January 27, 2008

Do you have a passion of making a remarkable product which people love? If yes, you gotta watch this video from Seth Godin, the greatest marketer. An old one, but a remarkable one. Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And [...]

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How To Lead The Market

January 25, 2008

Yahoo search and Microsoft’s Live Search have been trying very hard to catch with more market share; however, Google is still leading the search market. According to Hitwise, Google accounted for 65.98 percent of all U.S. searches in the four weeks ending December 29, 2007. I don’t see they are likely to catch up in [...]

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5 Tips to Track And Integrate Offline Marketing Campaigns

January 24, 2008

Budgets seem always tight on internet marketing, which is especially true for search marketing. Some of our clients spent tens of thousands of dollars every month on print advertising, outdoor advertising, TV advertising, and etc. When it comes to online, they are very careful.
The power of internet marketing/advertising is the ability to track return on [...]

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How To Produce Viral Marketing Message

January 17, 2008

A friend sent me an awesome music video:

Are you touched by 16-year-old Declan Galbraith’s “Tell Me Why”? I was truly touched by this video and it induces me to help people in need. When you try to get your marketing message out to the crowd, make sure it induces people’s feeling. If it does, congratulations, [...]

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China Internet Users Top 210 Million

January 16, 2008

According to the latest report from CNNIC, total number of Internet users in China has achieved 210 million by December 2007, among which there are 163 million broadband users and 50.4 million accessing from mobile devices.

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Does Chatter Matter?

January 14, 2008

A recent research paper from NYU found that the volume of blog posts featured on a site before an album’s release can significantly affect future album sales and in turn, predict sales for record labels.
Based on a sample of 108 albums released during the first two months of 2007, Dhar found that when legitimate blog [...]

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Target Different Stages of Online Purchase

January 11, 2008

Google U.K. and comScore today announced the results of a study into online consumer behavior in the travel sector, finding that consumers are using search engines in more sophisticated ways to research and purchase travel in the UK.
Key findings include:

On average, consumers take nearly a month to go from their first search to a purchase
On [...]

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Six Top Internet Themes/Events From Merrill Lynch

January 10, 2008

Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary:

Intensifying 3rd party seller competition (negative)
As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might incorporate [...]

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How To Attract and Retain Generation Y Employees

January 7, 2008

The term Generation Y first appeared in an August 1993 magazine Ad Age editorial to describe those born between 1981–1995 (Source: Wikipedia). In other words, they are in their twenties to early thirties. To be more specific about who they really are:

74% of employers say Gen Y workers expect to be paid more
61% say Gen [...]

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