From the monthly archives:

December 2007

Low Cost Alternative: Google Audio Ads

December 19, 2007

MarketingSherpa showed some tips on Google Audio Ads, “10 Steps to Get on the Radio for Less“:

Create a Google AdWords account
Define your audience
Set your campaign objectives
Create your radio ad
Target customers by day of the week and time
Choose the market or location
Select the type of station
Choose whether to bid or reserve buys
Set your budget, bid and [...]

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Online Marketing Resources Dec-17-07

December 16, 2007

Market Research

Women more likely to impulse buy online [BizReport]
Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce.
Price Most Important [...]

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China Internet Watch Dec-16-2007

December 16, 2007

Version one of Live Search Maps for China is launched. The application was built in China with a focus on getting the features most relevant to Chinese customers out first. Business search, Collections, and public transit features were emphasized, covering over 100 cities with 7 million business listings. I tested; it is pretty impressive. I [...]

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Asia Pacific Consumers Optimistic About Next Year

December 15, 2007

MasterCard surveyed 5,411 consumers in 13 markets around Asia Pacific region and found out Asia Pacific consumers remain optimistic about the coming year despite global financial market volatility.
The MasterCard Index, derived from a survey, measures consumer confidence on a scale from zero to 100, with 100 being most optimistic.
Vietnam, with an index score of 94.3, [...]

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Top Fashion Search Online In Singapore

December 14, 2007

According to Hitwise Singapore, over the 24 weeks ending 8 December 2007: the top 5 search terms directing traffic to websites in the Lifestyle – Fashion industry: ‘coach’, ‘louis vuitton’, ‘gucci’, ‘lv’ and ‘victoria secret’. The only generic search term was ‘fashion’.
For the week ending 8 December 2007, 7.7% of traffic to the fashion industry [...]

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China Multiplayer Online Game Market

December 13, 2007

The 2007 China Massively Multiplayer Online [MMO] game market size is about four (4) times as big as the China online search market.The 2007 China online search market is about $0.4 billion in size, of which Baidu ( BIDU) has about 61% market share, Google (GOOG) has about 24%, and Yahoo! (YHOO) has about 10%. [...]

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Top Choice Search Engines In China

December 13, 2007

According to CNNIC’s recent report, 74.5% people take Baidu as their top choice search engine, here is a summary:

Baidu: 74.5%
Google: 14.3%
Sogou.com: 2.8%
Sina search: 1.7%
YouDao.com (163)

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FT.com: Top 5 Viral Video Advertisements of 2007

December 13, 2007

Cadbury – Gorilla Drummer

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Where Did Google Get The Idea of Scrolling Ads?

December 12, 2007

Credit: instant fundas 
Some bloggers discovered Google’s new scrolling ads for adsense, for example here, here and here. So, how or where did Google get this scrolling ads idea for its adsense? Let me guess…Baidu?

As a leader in search market in China, Baidu has advertising system for both search and content network. The picture shown above [...]

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How To Create Viral Videos

December 12, 2007

Here are 5 examples from Super Bowl ads:
1984 Apple’s Macintosh Commercial

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