From the monthly archives:

November 2007

Sinapore Top Websites for Health

November 29, 2007

According to Hitwise Singapore, based on search term data driving traffic to the Health and Medical – Information industry, ‘dengue fever’, ‘chicken pox’, ‘pregnancy’ and ‘depression’ were among the most commonly searched-for medical conditions, as of the 24 week period ending 24/11/2007. See the indication from Google Trends below:

AsiaOne Health assumed the number one position, [...]

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9 Tips from NCSA and FTC For Online Retailers

November 29, 2007

They are originally these tips from shop.org for buyers. Here we go:

Be trustworthy.

Make sure the phone number on the website is working and make sure someone would pick up the phone and give a good impression over the phone.
Use Google Alerts to monitor the buzz.
List your privacy policy on the website and show how [...]

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Microsoft’s New Domains In China

November 27, 2007

Shortly after Google started using G.cn, Microsoft launched new domains W.cn and 9.cn for China online market. If you open either domain in your browser, you would be redirected to Windows Live registration page:

If you go to 9.cn/w.cn, your windows live ID would be sth@9.cn/w.cn. The user would be taken to the Windows Live Mail [...]

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Rap of Singapore Media Development Authority

November 26, 2007

A rap made by Singapore MDA (Media Development Authority) folks:

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Where Do People In China Look For Information?

November 25, 2007

You probably know Baidu dominates the China search market and Google is struggling to catch up. However, there are many people in China who don’t look for information with search engines.
Community sites such as discussion board, online forum, or BBS are very popular among Chinese youngsters not only in China but also foreign countries as [...]

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Weekly Online Marketing Resources Nov-19-07

November 25, 2007

Online Copywriting 101 (part 1, 2) [GrokDotCom]
20 Essential Blog Directories [Search Engine Journal]
Young Adults Click with Holiday Shopping [eMarketer]
Tops on their shopping lists: apparel and accessories (78% plan to make a holiday-related purchase), followed by gift cards (64%) and technology and communications-related devices (41%).
The Secret Strategies Behind Many “Viral” videos [TechCrunch]
10 tips for successful [...]

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Average Chinese Apparel Shoppers V.S. Young Adults

November 23, 2007

A McKinsey survey of Chinese consumers underscores the difficulty multinational retailers may face in applying to China their tried-and-true formulas for differentiating products and brands and suggests that they should adopt new approaches in areas such as in-store sales and advertising. Moreover, the survey highlights important differences between average Chinese apparel shoppers and the country’s [...]

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Weekly Online Marketing Resources Nov-12-07

November 18, 2007

As store sales hit the brakes, retailers look for holiday cheer online
Check out some holiday tips.
Request a Free Campaign Optimization [Submission form] From Google
Of course, you are in control of what to be implemented
Most Web-based Campaigns Don’t Happen on Time
Though some 59% of seniors marketers acknowledge that their website is “critical” to their global brand [...]

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Are You Ready for Black Friday?

November 18, 2007

We have clients whose targeted customers are mainly from US. Well, some don’t know a thing about Black Friday. Here you go from Wikipedia:
Black Friday is the day after Thanksgiving and is the beginning of the traditional Christmas shopping season in the United States. Since Thanksgiving falls on the fourth Thursday in November in the [...]

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Who Are Bidding On Your Brand In Google?

November 18, 2007

If you are running a domestic campaign in Google, it’s normally quite straightforward to find out who are bidding on your brand to hijack your customers. Simply go to Google, key in your brand term, and do a quick search. But, this sometimes doesn’t show you the whole picture.
You may miss out some competitors who:

set [...]

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