From the monthly archives:

September 2007

Google China Zeitgeist For Travel

September 28, 2007

In case, you don’t know yet: Google China has a Zeitgeist too in its Lab, which they call rebang (Chinese Pinyin, like hot trend in English). Here is the translated version. They just released a category for travel in Google China Zeitgeist (translated here).
To me, it looks attractive with high quality beautiful pictures. It shows [...]

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How Could Slide.com Grow 228%

September 28, 2007

According to Hitwise, photo-sharing website Slide.com grew by 228% between 5 May 2007 and 22 September 2007, overtaking Flickr during the week ending 8 September 2007 in the New Zealand market.
Slide.com ranked at second position in the Hitwise Entertainment – Photography industry closely behind Photobucket with respective shares of 14.44% and 15.5% for the week [...]

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China Internet Conference 2007 Day 2

September 26, 2007

Dai Zhikang (founder of Comsenz, biggest community software provider in China): advertising in community (what he means is forum or discussion board) is strongly targeted as people are inclined to talk to people with similar interests.
Zhou Wenbiao (online sales and operation manager of Google China): Google’s advertising sales have achieved 3.87 billion by Q2 this [...]

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Top Choice Search Engines in China

September 26, 2007

According to CNNIC’s recent report, 74.5% people take Baidu as their top choice search engine, here is a summary:

Baidu: 74.5%
Google: 14.3%
Sogou.com: 2.8%
Yahoo Search: 2.1%
Sina search: 1.7%
soso.com (Tencent): 0.7%
YouDao.com (Netease 163): 0.6%

You probably don’t know most of them. I would introduce in details in future.

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China Internet Conference 2007 Day 1

September 24, 2007

China Internet Conference (CIC) has been held for 5 years since 2001. According to its official website, China Internet Conference attracts over 3,000 representatives and 50,000 exhibition audiences across more than 10 countries.
“Harmonious Network ,Quality Service” is the theme of China Internet Conference 2007, which starts today for three days in Beijing. This year’s [...]

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Sina Monetizing Its Blog

September 23, 2007

Some sina bloggers received invitation to join Sina’s blog profit sharing program in which the blogger can get 50% of Sina’s ad earnings. They sent out over 3,000 invitations to its most popular bloggers.
According to recent research by CNNIC, there are about 28 million Internet users (23,7% of total Internet users) who often update their [...]

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More On Alimama

September 23, 2007

It’s been a while since Alibaba launched its ad exchange platform Alimama. It already covers more than 9,000 websites and almost 15,000 ad positions. Alimama is also offering a referral opportunity in which anyone can make 20 yuan (around USD$2.7) per sign-up. Smart marketing tactic but bad marketing strategy.
What is happening is that you see [...]

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10 Guidelines For Website Credibility

September 20, 2007

Many marketers have realized that search engines are critical to online marketing efforts. But, keeping in mind the users are vital. The least thing you should do is to build credibility for your websites. Here are 10 guidelines from Stanford for website credibility:

Make it easy to verify the accuracy of the information on your site.
Show [...]

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Introducing Widget Marketing

September 20, 2007

What is widget marketing? Tom Hespos has a good introduction article about widget marketing for you to catch up. And, Underscore Marketing’s president also explains what they are and the opportunities for your brand. Read this interview between Lee Odden and Lowrence Coburn which would further your understanding.
If there is an opportunity in online advertising, [...]

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Online Job Search In China

September 20, 2007

The economy in China is booming. But, there are still lots of people living with very low income. And, there are loads of people who are not satisfied with their current career situation.
Getting a satisfying job is hard. Among my high school classmates who have already worked for 3 years, most of them are not [...]

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