From the monthly archives:

June 2007

7 Tips for Basic Viral Marketing

June 21, 2007

Encourage email forwarding
Tell-a-friend boxes on site
Make a video clip and upload to YouTube
Make a cool microsite
Provide online games
Create interesting quizzes / pools
Share audios / podcasts / white paper

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The Effect of Transformed Self-Representation on Behavior

June 20, 2007

In the first study, participants assigned to more attractive avatars in immersive virtual environments were more intimate with confederates
in a self-disclosure and interpersonal distance task than participants assigned to less attractive avatars. In our second study, participants assigned taller avatars behaved more confidently in a negotiation task than participants assigned shorter avatars.
The Proteus Effect: The [...]

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Here Is A List of Tools for Social Network Marketing

June 20, 2007

This is a list of notable social software; selected example social software products and services that facilitate a variety of forms of social human contact. It is a list of products sufficiently important that at least the beginnings of a WP article can be written. Links with stub articles are acceptable, but links without articles [...]

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How To Select The Right Products To Sell

June 18, 2007

One of my best friends is starting up a franchise business in Xi’an, capital city of Shaanxi Province in China. He didn’t have a well paid job or a predictable career path. That’s why he quit and now tries something entrepreneurial. As there are so many options ahead, he seems having none to start with. [...]

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Art of Innovation – Guy Kawasaki

June 16, 2007

If you missed this great presentation on innovation from Guy Kawasaki at the 2007 Event Marketing Conference, here it is:

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How To Learn From Feedback?

June 10, 2007

When you think of giving feedback, start giving feedforward – focus on the promise of the future rather than the mistakes of the past.

Here is what I find most useful in this video:

Listen to suggestions without judging or critiquing as we learn nothing from proving others are wrong or defending we are right.

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Monitor The Consumer Buzz with BuzzMonitor

June 9, 2007

“Make Meaning” introduced “Google Alerts” some time ago which could be used by companies to track what the consumers are talking about their products or services. The World Bank conceives and sponsors a open source aggregator, “BuzzMonitor” which also helps you track the buzz about your brand, products or service in the Internet.
For more about [...]

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How To Persuade Your Customers With Testimonials

June 8, 2007

People often believe things which many other people believe. This bandwagon effect reminds us to think independently and carefully before action. It’s also a tip for marketers.
Most people are conservative to the new products and services. They are less willing to try something new to them. What if many other people tell them the product [...]

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How To Be Remarkable

June 7, 2007

Brian Clark writes an interesting article, “Is Beer the Key to Remarkable Blogging?”, in which he points out three ways to become remarkable:

Talk about what others take for granted
Identify more closely with a poorly served audience
Identify and expand new trends

The post is for bloggers but the tips are pretty useful to any company.

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Lounging Pillow Without Sound Muffling

June 7, 2007

This Lounging Pillow comes in red and navy and allows sound enter  any of the four unobstructed open spaces. This pillow is priced at ¥1,600 ($13). Does it sell?

It solves the problem of sound muffling when people on the pillow listen to music or watch TV.
It looks great.
It is properly priced.

What do you think?
When it [...]

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