From the monthly archives:

May 2007

The Biggest Cost of A Company

May 30, 2007

Human resources cost a lot in any company; but it is not the biggest. The biggest cost of a company occurs when people in the company are taken as “cost” instead of asset.
For small businesses, especially the sole proprietorship type, often face the problem. For every dollar paid to employee, the owner would earn [...]

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How To Hook Your Prospect

May 29, 2007

I was reading an interesting book by Ivan Misner, “Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd“. It teaches you how to hook your prospect. The book was published in 1996 and it’s still relevant to today’s marketers. Here is the key points you may [...]

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Top 13 Secrets of Entrepreneurship

May 26, 2007

Recently a very good friend of mine in China resigned and started exploring to be an entrepreneur. I am trying to give him some valuable advice; here is my thought:

Find your passion and make meaning. You should know what you are doing and why. This is how I started my entrepreneurial career; this is why [...]

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Business Proof of Concept Test For Entrepreneurs

May 26, 2007

The Business Proof of Concept Test is designed to explore whether the entrepreneur has thought through the concept from a market size, intellectual property, human resources needs, competitive position and financial requirements point of view. The outputs from the test can be used as the basis for a business plan. The test is the equivalent [...]

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7 Tips of How Google Translate New Feature Helps Your Business

May 24, 2007

Language barrier is a big problem in searching for information across the whole web. Google launched a new feature on Google Translate that enables you to search websites in another language. You can search for something in your own language and search the web in another language:

This is a very useful feature to your business. [...]

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5 Marketing Lessons From “Anything/Whatever”

May 23, 2007

This drink shows up quite recently in Singapore market. “Anything” features six uniquely effervescent carbonated soft drink flavors, and “Whatever comprises refreshing non-carbonated drink. Here is the story behind:
The concept was developed through the experience my friends and I kept having whenever we were out at a gathering, a coffee shop, or even at home. [...]

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Best Practices Against Messaging Abuse

May 23, 2007

To enhance the transparency of legitimate messages and enable receiving operators to maximize their resources in the fight against messaging abuse, the MAAWG (Messaging Anti-Abuse Working Group) Senders Subcommittee provides some best communications practices for high volume SMTP-based email senders. Here is a summary:

Obtain Clear and Conspicuous Consent
Use Clear, Conspicuous, and Easy to Use Unsubscription [...]

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Why Sending By Post Instead of Email?

May 22, 2007

Now, a letter by email is cheaper, faster and more convenient, why should you send a letter by post? Thai Post’s answer, “Good memories you won’t get from e-mail.”

My dearest son, please stop punishing yourself because of that one woman. Take a good look at this other woman again. She may not be pretty and [...]

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Which Site Should Be Your Top Priority for Social Network Marketing

May 22, 2007

The answer is MySpace.com as it drives almost 80% of all social networking visits.
MySpace Gets 80% of Social Network Visits [via  webpronews.com]

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Manage Your Staff Holiday Planning

May 22, 2007

What do you do to manage your staff holiday planning if you are short of budget for an HR executive or some software? Here is an online application for you:
WhosOff is a place for companies to look after their staff holiday planning and tracking, sharing the classic office wall planner with all their staff securely [...]

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