If you have no idea about golden week, let me walk you through. In China, there are two one week long holidays beside Chinese New Year: Labor Day (May 1), and China’s National Day (1 Oct).
According to Taobao.com’s research, consumers in China bought 1 billion yuan (about 133 million USD) during this National Day golden week (Oct 1-Oct 7). The most popular products are still electronic products especially mobile phones. Top-up card for prepaid phone is also hot this year.
On Taobao.com, China’s biggest C2C platform, the most popular products are audio books. 180,000 books were sold during the 7 days with sales of 13 million Chinese yuan (USD$1.7 million). However, in Shanghai’s largest book store, the books sales are up to 9 milllion yuan (US$1.2m) in 7 days.
I would not like to travel anywhere in China because it’s crowded every where during Golden Week. Going abroad is a better option if it’s affordable.
This is top 10 sold products during the National Day Golden Week:
- Mobile phone: 95 million
- Top-up Card (phone): 43 million
- Cosmetics: 40 million
- Laptop: 36 million
- Female Clothing: 36 million
- Electronics accessories: 34 million
- Computer hardware: 28 million
- Sports and Fitness products: 22 million
- Automobile accessories: 21 million
- Food: 8 million