Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware.

Sponsored Story

Facebook Premium Ads

Previously (and right now), the sponsored story appear on the right-hand side. But, it will appear as a sponsored story on the right-hand side and it can also appear in news feed on both desktop and mobile. All of these placements are on Facebook’s homepage. Premium ads and suggestions…

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Why You Should Start Developing A Mobile Strategy

As mobile is showing its increasing power and popularity to marketers, many businesses are still hesitant building a mobile websites. It’s right not to jump to building a mobile website or app without having a proper strategy for mobile to be integrated into the overall digital roadmap; but, it’s essential for businesses to understand the [...]

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The Secret Behind The Success of Pinterest.com

Launched in March 2010, the invitation only site Pinterest.com received nearly 11 million total visits during one week last December, almost 40 times the number of total visits versus just six months ago. Stats from ComScore showing that Pinterest had 11.7 million unique monthly visitors in January 2011. Pinterest.com is growing like crazy; check out this website now [...]

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A few years ago, you might often hear people saying that "content is king" whether or not they truly understood what that meant. I talked to a friend the other day and he asked me, "is content still king as social media is getting all the attractions. Content was, is and will be king, no [...]

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Singapore Internet Users Spend Longest on Facebook

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Complete Guide to Twitter Search & Monitoring (7 Free Tools)

230 million tweets are generated a day and it’ll be very valuable to monitor and filter out unwanted noise for analysis or timely response. This guide shares 7 free tools you can use to monitor Twitter using Twitter web interface, RSS, email alerts as well as tracking questions on Twitter and archiving tweets for analysis. [...]

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Listerine’s Fun & Engaging YouTube Video Campaign

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Leica released a beautiful video about two months ago that walks us through how more than 100 different parts come together to create a killer camera lens. Take a look: Leica also shared why they made the video: Every Leica lens is hand-crafted and goes through meticulous manufacturing processes to uphold the quality and precision [...]

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