How to Increase Your Facebook Fans

by Rocky Fu on January 3, 2012

?esky: Logo Facebooku English: Facebook logo E...

Image via Wikipedia

Getting “likes” on Facebook Page is usually the first thing marketers focus after setting up the Page. But how?

It’s important to first understand why people “like” and “unlike” a Facebook Fan Page and learn from them; experiment, track and optimize channels and tactics you attempt to increase your Page fans.

Why People Like A Facebook Fan Page

Learn from the best practices; find out what worked for other companies.

A survey by Lithium and the Chief Marketing Officer Council revealed the top three reasons why marketers believe consumers like their Facebook pages:

  • Agreeable content, 57%
  • They want to be heard, 41%; and
  • They want to track news on the brand and its products, 40%

And, the top three reasons consumers cited for liking Facebook pages were:

  • Because they are loyal customers, 49%
  • Tracking news on the brand and its products, 46%; and
  • Seeking incentives or rewards for engaging with the brand, 46%

What you can do on your Fan Page…

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