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Strategy Framework

A truly working digital marketing strategy for each company is unique and developed after research, serious analysis and testing.

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Digital Strategist. Singapore.

Experienced in Southeast Asia and Greater China markets, Rocky focuses on digital strategy development, integrated digital marketing campaigns, and inbound marketing tactics.

We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction.

–Bill Gates

China Digital Trends

Rocky occasionally writes about digital trends and insights in China at CIW.

Due to its unique culture and regulation differences, China digital space is very different from other markets. Businesses should keep an open mind to explore this digital economy instead of copying what worked in other markets.

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