March 27, 2012

What’s Coming at Facebook That Marketers Should Know

Facebook is to launch several premium ads products soon to provide brands more ways to advertise to its audience on Facebook, and changing the current Page design to timeline (by end March). This post briefly discusses the changes on Page and ads marketers should be aware.

Sponsored Story

Facebook Premium Ads

Previously (and right now), the sponsored story appear on the right-hand side. But, it will appear as a sponsored story on the right-hand side and it can also appear in news feed on both desktop and mobile. All of these placements are on Facebook’s homepage.Continue Reading

Filed Under: Social Media Tagged With: ,
February 15, 2012

Why You Should Start Developing A Mobile Strategy

Mobile Phone Penetration

As mobile is showing its increasing power and popularity to marketers, many businesses are still hesitant building a mobile websites. It’s right not to jump to building a mobile website or app without having a proper strategy for mobile to be integrated into the overall digital roadmap; but, it’s essential for businesses to understand the [...]

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Filed Under: Digital Strategies Tagged With: , , ,
February 8, 2012

The Secret Behind The Success of Pinterest.com

Pinterest Traffic Trend

Launched in March 2010, the invitation only site Pinterest.com received nearly 11 million total visits during one week last December, almost 40 times the number of total visits versus just six months ago. Stats from ComScore showing that Pinterest had 11.7 million unique monthly visitors in January 2011. Pinterest.com is growing like crazy; check out this website now [...]

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Filed Under: Social Media Tagged With: ,
January 3, 2012

How to Increase Your Facebook Fans

expectations-of-facebook-users-worldwide-after-liking-a-brand-on-facebook

Getting “likes” on Facebook Page is usually the first thing marketers focus after setting up the Page. But how? It’s important to first understand why people “like” and “unlike” a Facebook Fan Page and learn from them; experiment, track and optimize channels and tactics you attempt to increase your Page fans. Why People Like A [...]

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Filed Under: Social Media Tagged With:
December 13, 2011

Why Is Singapore’s First Virtual Shopping Wall A Failure?

SMRT QR Codes Shopping

Singapore’s public transport service provider SMRT, working with retailer Cold Storage,  transformed some of the wall spaces at its stations into virtual ‘shops’ where commuters can make purchases on the move. The idea is this (via SMRT PR release, PDF): they can order the latest tech gizmo while standing at the station platform, or do [...]

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Filed Under: Digital Strategies Tagged With: , , ,
December 12, 2011

How To Get Consumers Talking About You

why consumer share company experience

When consumers talk about your company, they’re sharing personal experience with friends and those they don’t know. That could have a positive or negative impact on your business. First of all, it’s important to understand what get consumers to share experiences. NM Incite’s data shows that 61% of social media users share company experience to [...]

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Filed Under: Digital Strategies Tagged With:
December 6, 2011

How to Get High Ranking on Google and Nothing Else

Block Search Results on Google

I’m very surprised to see in the past few years that many people conduct search engine optimization (SEO) as if they could outsmart tech giants like Google who have top-notch scientists in the world. Whatever you do for your business via digital, don’t forget the ultimate objective — revenue. To achieve the long-term growth, companies [...]

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Filed Under: Uncategorized Tagged With: , ,
November 22, 2011

7 Most Valuable Content Types for B2B & B2C Marketers

A few years ago, you might often hear people saying that "content is king" whether or not they truly understood what that meant. I talked to a friend the other day and he asked me, "is content still king as social media is getting all the attractions. Content was, is and will be king, no [...]

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November 15, 2011

What Type of Facebook Post Type Most Engaging?

Engagement Rate by Facebook Post Type

Ad agencies or in-house marketers nowadays talk about engagement all the time, but how you ever asked yourself why engagement matters to brands? Why Engagement Matters To understand why engagement matters, brands must understand the top engagement elements: feeling valued efficiency trust which are also the most important needs consumers have when they reach out to [...]

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Filed Under: Social Media Tagged With: ,
October 25, 2011

Monitor & Compare Social Media Reach in Facebook & Twitter

Facebook Likes of Singapore Telcos

More often than not, some marketers in this market are quite single-minded with one metric for social media being either the total “Facebook Likes” or “Twitter followers”. Regardless of the importance of “the reach”, l’m sharing one tool from Wildfire that can help you monitor the reach of your Facebook Page and Twitter account; in [...]

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Filed Under: Social Media Tagged With: , ,
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